It’s that time of year. Over the last two weeks excited students have started to receive their financial aid offers from colleges that they may want to attend. Unfortunately, for many students the excitement is short-lived. The reason, many of the awards are not generous and are not meeting the majority of the need in gift-aid (grants & scholarships). Moreover, some of the awards only contain loans. For our clients in one of these situations, we initiate an appeal process resulting in an improved award consisting of more gift-aid. Let’s be clear here. I don’t expect the college to meet 100% of the need. However, I do expect certain things from various colleges. With over 24 years of assisting families, I know what an individual college can offer and what they cannot. Regarding appealing an award. Many parents do not know that they can negotiate for a better award and if they do know, don’t do it correctly. If you need a better financial aid offer, contact our office for a no fee evaluation.